COP28 (World Research Institute) – Video production
COMPANY: World Research Institute
YEAR: 2023
TOOLS: yoyu, youyh, upuu
Overview
The COP28 video project aimed to create impactful digital assets for the 28th session of the Conference of the Parties (COP28). The main goals were to enhance the visibility of key environmental issues using footage of most Ocean Panel leader’s, promoting ocean-climate action. The video was debuted at the last day of COP28 in Dubai.
Metrics
The video successfully reached a global audience, significantly boosting event engagement. This effort led to a 35% increase in online engagement, as seen through higher views, shares, and comments across digital platforms. Additionally, the video played a crucial role in enhancing brand recognition and visibility for the World Resources Institute, effectively supporting their advocacy efforts on a global scale.
