Ocean Health | Human Health Content Strategy
COMPANY: World Research Institute
YEAR: 2023
TOOLS: yoyu, youyh, upuu
Overview
The project focused on developing a digital content strategy, executing a paid social campaign, and producing a video for the release of the Ocean Health | Human Health report at the UN Ocean Decade Conference in Spain. The primary goal was to raise awareness about the interconnectedness of ocean health and human health, leveraging the high-profile conference to maximize reach and impact.
Metrics
The video, which debuted at the UN Ocean Decade Conference in Spain, drawing significant attention was successful. This was complemented by a targeted social media campaign that achieved over 654,746 impressions, more than 5,000 clicks, and a 0.82% click-through rate. The campaign effectively raised awareness and engagement around the report, supporting the broader goals of the UN Ocean Decade initiative.
