REKKA AI Assistant- Content Strategy
COMPANY: Redsplash Inc
YEAR: 2024
TOOLS: UI/UX Design
Overview
The project involved creating a comprehensive content strategy for the launch of REKKA, a new AI assistant designed to support neurodivergent individuals. The primary goal was to develop a strategy that would effectively penetrate the market and position REKKA as a valuable tool for its target audience.
Skills Utilized
We led the project from the initial concept to the development of a comprehensive content strategy, crafting a detailed plan that included key messaging, content types, and distribution channels tailored to the target audience. This involved conducting extensive market research to understand the needs and preferences of neurodivergent individuals, ensuring that REKKA effectively addressed these requirements. We collaborated closely with the development and marketing teams to align the strategy with the product’s features and benefits, fostering strong stakeholder collaboration throughout the project.
Metrics
We successfully produced a full content strategy ahead of the marketing campaign scheduled for later in the year. This achievement was further validated by very positive feedback from the team, who expressed enthusiasm about the strategy’s potential impact on the market launch.
